Sibirskaya Collection is a brand of Russian Pelmeni(Russian Meat Dumplings), Clev task was to build a visual language using folk arts ad symbols of Siberia.
The point we think to be important creating a new brand of pelmeni is to avoid cliche. This fact inspired us to build up a unique visual language based on our rethink of folk arts and authentic symbols of Siberia. We created graphics to tell a story of lifestyle of native Russian. The story tends to be close to consumers.
Sibirskaya is a brand that encompasses tradition and modernity. The blue and the white colors add an uncluttered, contemporary feel and send us to Gzhel elements. The decorative ornament was inspired by the rich heritage of the Siberia, taking the values of tradition and excellence a step further, the idea of pure, 100%Russian product with contemporary design.