Pearlfisher has created new packaging for the natural confectionary company with a strong, ownable, and illustrative world that reflects the brand’s positoning of doing what comes naturally and encouraging a childlike and inhibition free curiosity in the world.
The new design is intended to provide consistency and better standout for the UK and Irish markets whilst maintaining relevance across age and providing a platform for growth.
Pearlfisher creative director, natalie chung, said:”we have taken the playful spirit of the original illustrations to create a more natural yet contemporary style. The design system focuses on two new characters for each pack and the mischievous integrated as part of the dominant character viewing the product inside pack though the character’s mouth. The white packaging remains as a key signifier of the natural elements of the sweets but we have also introduced a flavoursome and fruity secondary palette.”