W!ld-when wild got the idea of offering an exclusively certified sustainable fish from haida gwaii, they called desinger to create a memorable brand identity that would stand out on the shelves, and shake up the marketplace.
we designed a playful organic logo, used clean minimal typography, paired with a vibrant colour palette to appeal to the client’s target market. consumers who desire a premium quality seafood that is fresh, wild, and sustainable. Incorporating newspaper articles into the packaging gives it a sense of advocacy. while also resonating feelings of buying fresh fish. Watch for these great products in a whole food near you!