San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior confectionary chocolate.
In the words of San Churro-“When it comes to chocolate, the truth is that there’s no substitute for Real cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs-it’s the key, essential ingredient, Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show; no substance.”
The design response was to create something artisan, hand crafted and most importantly, REAL to reflect the product itselft. The result being a range of products each with its own individual type execution and colour-way printed on 100% recycled card. A flexible solution to cater for any range expansion in the furture.