The Philippines has chosen to pursue the path of liberalization and global
integration to spur economic activity, to give rise to new businesses, to create new jobs
for the rapidly growing labor force, and to foster competition among the different
industries in the country. The printing and publishing industry in the Philippines is one
such industry that could take advantage of the huge opportunities offered by
liberalization. The question is whether its potential as a major export industry could be
Given this background, this paper aims to: (1) determine the scope of the printing
and publishing industry; (2) describe the structure of the printing and publishing
industry; (3) determine the existing and potential markets for the products and services
of the industry; (4) determine the supply capability of the firms in the industry; (5)
determine the driving forces of the industry; (6) identify the inhibitors to growth, (7)
present an action plan to enhance the growth and competitiveness of the
establishments in the industry.
Scope of the industry
The printing and publishing industry has three major subsectors classified
according to the products or services they offer. These subsectors are (1) newspapers
and periodicals, (2) books and pamphlets, and (3) commercial and job printing and
other allied industries.
Structure of the industry
Industry structure has a strong influence in determining competitive rules.
According to Porter, the state of competition in an industry depends on five basic
competitive forces, namely industry competitors, suppliers, buyers, potential entrants,
and substitutes. All five forces jointly determine the intensity of competition and
profitability. Understanding how these forces behave may be crucial in determining
ways of promoting growth and enhancing the competitiveness of the industry.
Just like any industry, the printing and publishing industry is primarily affected by
the actions taken by these players, primarily by (a) the firms in the industry themselves,
(b) the customers or buyers of the products and services offered by the industry, and (c)
the suppliers of the inputs utilized by the printing and publishing firms. For the purpose
of this analysis, an assessment of the effects of the actions taken by government, and
the industry associations will also be made, recognizing the major role they play in
either enhancing or hindering the overall growth of the industry.