When your budget is tight already, every dollar spent on printing must be well worth it. Printing costs can be cut significantly by thinking through some basics before the job ever goes on press. Armed with these tried-and-true tips, you’ll print more efficiently and avoid surprises when the final bill comes.
- Provide correct job specifications
Exact information must be given to the printing company when getting a quote. Make sure such specs as quantity, page size, delivery date and paper stock are correct. If the scope of the project changes, know that these costs may be higher. For example, not ordering enough brochures and having to do a print re-run can be quite costly.
- Consider small changes in paper size
Ask your printer if a minor reduction in page size—such as reducing the size of the piece 1/8” or ¼”—will lower your stock costs and total project cost. A small change can make a big cost difference.
- Let Your Printer Buy stock in bulk.
If you know that you’ll have similar jobs to print on special-order stock in the future, you could save on larger-quantity purchases if your printer can order paper for future projects.
- Use standard stock if possible.
Using paper, envelopes and other stock in the most popular sizes (i.e. A5 and A7 for envelopes) is typically cheaper than special order stocks.
- Avoid making changes after production starts.
Make sure all materials are proofread multiple times, that files are correct and that all content is finalized. Changes not only add substantial costs, but may delay the completion of the job.
- Ask your printer for optional quotes on a job.
Printing quotes often vary, depending on how a printer runs your project. It also doesn’t hurt to ask the printer for a their recommendations.
The better prepared you are, the better your print job—and bottom line—will look!