In today’s world, it’s no secret that marketers are looking for ways to interact and engage their audiences to build on the brand experience.
Most people think of social media and mobile when they think about engaging their consumers, but there’s a whole realm of possibilities to make a memorable interaction when you use the power of print.
Below are just 4 ways brands are utilizing the tactile medium to drive interactions, whether they be simply with the printed piece or a bridge to the digital world.
1. Get Funky With Your Print Self
Die cuts, pop-ups and just a little creativity can truly bring a piece to life.
Paper Specs recently shared this beautiful pop-up children’s book:
Design Taxi featured another unique book utilizing a paper slider that actually animates the images you see on the page.
2. Winter is Coming – Put Your Coat On
Coatings can add just enough wow factor to have your audience “ooo”ing and “awww”ing when they interact with your brand.
One of my favorite examples to help get the creative juices flowing for specialty techniques is the Sappi Standard Number 5. I have never in my life seen an entire room of adults touching and feeling every page of a book, but this piece certainly doesn’t disappoint.
A UV coating that makes a bug feel just as icky as you’d imagine and sand paper texture added to a beach scene…it’s incredible. Check out this video highlightling some of the special effects that were used in the production of the book.
3. Get QReative
I know, I know….lots of my fellow print geeks are just about as much over the QR code as I am, but that doesn’t mean it doesn’t have a purpose. I think the reason for the downfall of the QR code is the fact that most are generated and then never touched again.
You gotta get creative with them! Make them look much more appealing than just a black and white barcode people are supposed to scan.
Take Oreo for example – a delicious way to change-up the hideous 2D code? Build it out of Oreos, of course! Then let it guide your QReo scanners to a simple, unexpected and personal experience. Learn more about the campaign here…
The success of a QR code isn’t just about the beauty of it, but the overall end experience. Make sure you’re creating something meaningful…like this unique (and pretty brilliant) use promoting a sale only available during lunch time in Korea. May not technically be printed, but hopefully helps inspire you to think outside the box!
4. Augment the Print Experience
You know I love what augmented reality can do for the print experience. No stranger to this blog – IKEA has always done a tremendous job changing how their consumers interact with their print catalogs, and they make sure to give them the tools they need to visualize their products wherever they want.
Here’s another unique example that allows catalog browsers to scan and instantly add products to their shopping cart online, learn more about a product, browse reviews and save products for later by simply clicking on the product and selecting from the pop-up menu.
And finally, parents beware! Lego has brought their traditional augmented reality from their packaging to their catalogs. Captivate your children with their fun and interactive catalog.
Have you seen any amazing ways print is boosting interactivity? I’d love to see more examples!