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30
OCT
2014
wall_of_spaghetti

Where is Digital headed for Folding Cartons?

Eighteen months is a long time in the world of politics, consumer electronics, the growth of an infant and the gain or decline of a 401K but in the development of digital printing solutions for folding cartons that time is not so long at all. Sure, there have been some notable...
20
OCT
2014
vector_art_samples1

Book Publishing Made Easy with Inkjet Technology

When we talk about inkjet technology and its benefits, the conversation tends to revolve around transaction (invoices, bills, statements) and promotional (direct mail) pieces. But in this webinartitled Inkjet: Implications for Book Printing Manufacturers a...
15
OCT
2014
USPS 3D

Digital Print Can’t Carry Customer-Centricity All by Itself

Customer-centricity is interesting because it’s more than just a 360-degree view of the customer, a term we associate with big data. It’s different from personalized interaction and relevance, which we associate with marketing. It’s a concept that draws together the customer’s...
10
OCT
2014
book fair

Top 5 Reasons for Printing and Buying Print to Standards

Not all printers love standards: Some like to think that they already print “beyond” the standards; others feel that printing to standards is an unnecessary burden that gets in the way of production. Here’s why printing and buying to standards is the best thing that ever happened...
05
OCT
2014
marketing-analytics-gears1

Print and Brand Identity. Why Don’t We Analyze?

  Brand owner used analytics to establish their color image. So why don’t they do the same to maintain the integrity of their printed colors? Marketing is one of the most analytics-driven activities imaginable, yet even with powerful color reporting now available for print,...
02
OCT
2014
holmes-and-watson-with-newspaper-paget

Sherlock Holmes Top 5 Print Tips

The great detective had a good deal to say that applies to printers, and anyone who wants to improve color quality and reduce waste could learn a good deal from mister Sherlock Holmes. Holmes Print Tip #1: “It is a capital mistake to theorize before one has data. Insensibly one...