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30
NOV
2014

7 Ways to Beat The Bin With Direct Mail

Let’s face the facts: a large portion of the direct mail we send out ends up in the trash. Either it didn’t catch the eye of the intended recipient or a family member deemed it “junk mail.” Either way, that’s wasted money for your company, but there are some simple, effective...
27
NOV
2014

How Many Colors Do You Need?

Most printers and print buyers are familiar with color bars used to maintain quality, but how many color patches do you really need? And which ones? How do we find the balance between not enough information and too much? The four-color set: not enough. The basic CMYK solids color...
22
NOV
2014

Top 5 Reasons for Printing and Buying Print to Standards

Not all printers love standards: Some like to think that they already print “beyond” the standards; others feel that printing to standards is an unnecessary burden that gets in the way of production. Here’s why printing and buying to standards is the best thing that ever happened...
19
NOV
2014

Impressive Examples Of Creative Print Ad Campaigns

Crossword Bookstores, Audio books 3M Lint Roller   Toyota FJ Cruiser 4×4   Combine and connect An extremely imaginative way to advertise a product is to combine or connect previously isolated ideas or aspects in order to create something completely new. The result will...
15
NOV
2014

Color Makes The Difference In Printing

Using color effectively for your print advertising is very important. Readers are 9 times more likely to remember what they see in color, versus something printed in just a single color like black. They are also 70% more likely to remember the details of what they’ve read if...
10
NOV
2014

Planning Makes Projects Flow Smoothly When Readying Files For Your Printer

Going to a printer without having your files properly prepared is like gambling at a casino: you don’t know what quality the finished product will be. While it is easier than ever to get files ready, knowing some basic guidelines will ensure professionalism and optimum efficiency...
03
NOV
2014

Large Format Printing… Your Way To Success

With the prevalence of fall sales, festivals and trade shows, Large Format Printing is a logical choice to get attention. A well-designed poster can bring many more people to your booth, business or event. Printing guidelines and considerations are different than other types of...