With the prevalence of fall sales, festivals and trade shows, Large Format Printing is a logical choice to get attention. A well-designed poster can bring many more people to your booth, business or event. Printing guidelines and considerations are different than other types of printed materials, so keep in mind strategies like these when planning Large Format Printing:
- Determine the best format.
Decide which is better for your needs: horizontal or vertical posters. Horizontal posters are less common and therefore may be more eye-catching. Determine the poster dimensions and design it with the exact dimensions in mind to avoid re-sizing later. Be sure to use the highest resolution possible.
- Keep it simple and easy-to-read.
Design your poster to be seen from a distance. The texts and fonts used should be large enough to read quickly, and the message should be short, not cluttered. Fonts should be simple, such as Arial. Include space between lines for better readability.
- Select colors that make sense.
If you want to really stand out, bright colors like red, orange and yellow are smart. Some colors, like blue and green, project calmness and may draw attention for this reason. Bold hues like black and silver are upscale. A photograph, if it is stunning and bold, can be impressive. Keep posters consistent with your image, such as when promoting your company or organization at trade shows. Remember to follow printers’ guidelines for bleeds so no white borders show.