The design of this series of packets for tiny butter cookies was inspired by something as indefinite as human emotions. It is based on the concept of various facial expressions that determine the way each box opens. The expressions are represented with a cartoon dog’s face. All graphic elements such as facial details and colours are intentionally minimal so that the facial expression stands out from the structure of each package. The humor of the packaging differentiates the product and makes it catch the eye of even the most demanding consumer. The visually attractive boxes can be also re-used as play objects for children. The eco-friendly packets are made entirely of paper.