N-vder milk packaging
This innovative, unique milk bottle is made of PET plastic. The white background and black abstract shapes of the label are an instantly recognisable reference to cow hide. The designer used this motif to create the main graphic element on the label and transformed some of cow’s dots to take on the form of English counties(such as Norfolk, Hampshire and Northumberland), to show where the milk comes from. When the product is in the consumer’s fridge they will be reminded of these facts.
This new shape milk bottle has a strong shelf presence, much stronger than those of other brands in the market. The design is clean, fun and symbolic.