The designers wanted to create a refreshing package design that would break the trend of the “Italian look” for a series of items realted to pasta dinners, including various pastas, two types of sauce, cooking utensils, parmesan cheese, and of course bread. Aesthetically, the designers wanted to capture the homemade feeling with clean, simple and purposeful design elements. Starting with the logo, that represents a birds-eye view of a dinner table and chairs, to the custom hand-made packaging with a unique locking system. All parts of the project are either screen-printed or vinyl. The designer’s intention was to present a high quality handcrafted product with extreme attention to detail.