This is a set of three lunchboxes designed by a D&AD student. Each lunchbox was required to have a strong visual identity while forming part of a set.
Emma Smart wanted to make lunch a little bit more fun by transporting you to somewhere different, away from your desk and computer. The idea was to make the consumer interact with the lunchbox itself by enabling them to use the packaging in the eating process. So the healthy lunchbox created the scene of a picnic complete with grass and frisbee. The children’s lunch was a sandy beach with a colourful bucket and spade and finally the hearty/satisfying lunch was a dinner table scene, with traditional fancy china, napkins and wine glass.