This packaging was designed for a hypothetical fruit drink in 3 flavours called “Karafuru”, meaning “colourful” in Japanese. Inspired by research finding that have shown that colours and mood are closely related, the designer represented each flavour with a colour and designed a character to represent each. :ierro”, meaning “yellow”, is used to represent happy and energetic for a drink called “happy Juice”. “pinku”, mean “pink”, is used to represent love for a drink called “Love Juice”. “Bru”, meaning “blue” is used to represent a relaxing mood for a drink called “Relaxing Juice”.