For this project, students were given two contrasting concepts and asked to merge the ideas into one packaging identity.
The two ideas were vegetation and liquid consumption. After initial brainstorming on how to merge the two ideas, Josh Peterson researched how tequila was produced. Discovering that tequila is created from harvested agave cactuses and originated in Mixico, Peterson decided to create a packaging structure that reflected the history of the drink. The pyramid structure of the packaging alludes to the Mayan Pyramids of Mexico and features the triangular form of the agave leaves. When the triangular package folds out, it resembles the radial form of the agave plant. Each inner flap of the package features a different tequila cocktail recipe.