The brief for this commission was to design a series of new ecological product packaging for vallila interior, a large textile company in Finland.
Due to new material and waste regulations in the European Union, the company needed to replace plastic in packaging with non-PVC alternatives. The material used for the 2010 Autumn Collection product packaging is cardboard, on which the familiar vallila interior look and the vallila interior story in brief as well as necessary products details have been printed.
The small hanger has been made from tightly pressed paper mass using custom molds, and comes in two different sizes. The product price will remain the same though the design work has increased the product value.