This project comprised the design of an inner package for online sales of the Freetalk TV camera by Samsung, there were many factors to be considered in the packaging design: keeping the product protected, optimizing materials and dimensions and using recycled materials. The “Online Ecopack” is made with recycled materials that are 100% recyclable: recycled cardboard that is eco-friendly, strong and light. The design uses the least amount of materials without compromising integrity.
The graphics are printed with soy ink that is environmentally friendly and available in bright colours. This type of ink also makes it easier to recycle the paper after use. The inner package was developed considering the packing process. As well as displaying the product. it affords the consumer the pleasant surprise of discovering the colourful branding graphics inside the plain brown box.