Completed as part of a university project, this design was a response to a brief for packaging a delicate or complicated product in a new and innovative way. The packaging had to contain and protect the product.
The designer wanted to invent a packaging design that was fun for people to interact with and that also had a secondary use. The conecrtina constuction gives the box elastic behaviour so that when the circular hole in the top is pushed down over the egg, on releasing, it springs back into place taking the egg with it, so that the egg pops up to sit on top of the box. The box can hold the egg safely during transport and storage and be used as an egg folder as well.