Drupa 2016 Wraps Up: 260K Visitors from 188 Countries; 29% Placed Orders at Show
DÜSSELDORF, Germany — June 10, 2016 — The mood at drupa 2016, the world’s largest and most important trade fair for print and crossmedia solutions, could hardly have been better: the investment climate is extremely good and has by far exceeded all expectations. After 11 days, the 1,837 exhibitors from 54 countries unanimously reported excellent business deals, extremely promising contacts and a positive outlook for the global printing industry. The re-positioning of drupa and its focus on future themes with strong growth potential – such as 3D printing, functional printing and packaging printing – proved to be the right decision. Be it publication, commercial, packaging or industrial printing – printing technology offers matching solutions for all of these applications while opening up new lines of business and business models at the same time.
“The print industry is constantly re-inventing itself and offers a wealth of high-potential facets. And this is precisely what drupa 2016 has very impressively shown. We were able to experience a highly innovative industry here in the 19 exhibition halls, one that has succeeded in moving out of the “valley of tears” and grasping the future by the neck,” explained Claus Bolza-Schünemann, Chairman of the drupa Committee and Chairman of the Board at Koenig & Bauer AG.
drupa 2016: trade fair of decision makers
Some 260,000 visitors from 188 countries and about 1,900 journalists from 74 nations travelled to Düsseldorf, Germany to learn about technology innovations, further developments and new business lines. Visitors’ decision-making competence was very high: approximately 75% of all attendees are executives and either make or are involved in purchasing decisions. The visitor survey also underscores that drupa is a pure B2B trade fair and platform for business decisions:
- 54% of visitors came to drupa 2016 with concrete investment intentions
- 29% placed orders during drupa
- 30% are planning to place their orders after drupa
- 60% found new suppliers at drupa
The development in visitor attendance (2012: 314,248) reflects the worldwide consolidation occurring in the industry. This is why visitors’ high decision-making competence had a particularly positive effect, all the more as every second visitor expected their company’s business to develop very well over the next twelve months. “Customers – with very few exceptions – no longer come with large delegations or as part of a company outing to drupa. It is rather the top managers who travel to Düsseldorf – and from 188 countries to this drupa,” states Werner Matthias Dornscheidt, president and CEO of Messe Düsseldorf.
drupa 2016: global No. 1 trade fair
With 76%, the participation of international visitors at drupa 2016 increased by 16% compared to the 2012 staging. Attendees from Asia accounted for the largest foreign contingent with 17% (2012: 13.6%), particularly from India (5%) and China (3%). The majority of the European visitors came from Italy, France, the Netherlands and the UK. “This means that drupa has enhanced its global market significance and its international rating even further. It is the unrivaled global No. 1 trade fair for the print and media industries,” commented Werner Matthias Dornscheidt.
Positive ratings for ancillary program
The drupa ancillary program consisting of the drupa cube, drupa innovation park, 3D fab + print, touchpoint packaging and Printed Electronics and Solutions was well accepted. One in two drupa visitors were interested in the various special shows and lectures. Especially popular was drupa cube – almost 3,500 drupa visitors participated, particularly in the keynotes by Frans Johansson (founder and CEO of The Medici Group), Silas Amos (founder of Silas Amos Design Thought) and Shane Wall (CTO, HP, and global head of HP Labs). The Creative Day organized by Messe Düsseldorf in cooperation with W&V, addressing marketers and creative workers in particular, was sold out. The C-Level Sessions specifically geared towards executives were also fully booked.
The drupa innovation park (dip) with its focus on innovative business models in addition to technology innovations from renowned exhibitors was another highlight at drupa 2016. On display were ready-to-market applications for Augmented Reality in field service and in advertising as well as successful examples for multi-channel campaigns.
A special feature at drupa 2016 was the successful U.S. Pavilion with 15 exhibitors, organized by Messe Düsseldorf North America (MDNA) and co-sponsored by NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies. Overall, 100 U.S. companies displayed their products at drupa 2016.
drupacity: an experience for all
With a special program, the city of Düsseldorf presented itself as an attractive trade fair destination. Whether an exhibition or 3D event, discussion forums or a “rolling lab,” drupacity gave thousands the opportunity to experience the trade fair themes live and hands-on right in the city center. “Our concept of bringing the drupa themes to the city thereby making it possible for people to understand and experience technology has paid off 100%. Thanks to numerous city-center activities, visitors and Düsseldorf citizens were able relate to the trade fair themes. drupacity was an experience for all. The many guests from all over the world felt welcome in
Düsseldorf and will return to their home countries with these positive impressions,” remarks Boris Neisser, GM Destination Düsseldorf, the organizer of the drupacity program.