“O Monstro da torta” which means”The pie monster” in English, is a new fashion brand of bady clothes from sao paulo, brazil. The brand concept is personified by a huge blue monster from a place called Monstro Zelandia, an imaginary and beautiful and.
After a lot of thinking to get the right look and to make costs and large scale production viable, the designers came up with the idea of using disposable pie packets but giving them a refined aesthetic.
The packets are printed in 5 colours(one of them being a metallic Pantone), plus UV varnish, POPP lamination and embossed finishing. All materials are recyclable.