This project began with a question, if Target opened up a higher end store to compete with Crate&Barrel and William Sonoma, then how would they brand their products? Aero is the answer.
Aero is the line of branded house products that would be sold in Aero stores. The line of departments are endless, however, we focused on office and performance products.
Aero store is targeted to deliver upscale quality home products and services in a friendly and sophisticated way. This store will be catered more to city dwellers and those who can choose to live a comfortable more rustic and modern design lifestyle. Aero’s brand promise is to consistently deliver the highest quality, design forward products to our shoppers. Our commitment is to provide our guests with a superior shopping experience.