Benefit cosmetics is launching a new skin care collection called” B.right” this spring, with some innovative packaging for the category. Product line designed and manufactured by Maesa.
So radiant, so right! Benefit cosmetics’ new skin care collection. B.right, launches in full this spring. Maesa designed and turnkey manufactured the 16 sku lines for benefit, executing the modern apothecary look and paving the way for new packaging technology in the process. The “B. right!” line included all the essentials needed for radiant skin, from cleanser to scrub to moisturizer.
Maesa pushed the boundaries of design by creating unique packaging that does not already exist in the market. The innovative design was inspired by antique glass apothecary bottles and topped with cork-like caps to give a modern, organic twist.