The design of the package was created to be simple, hold, and iconic. To make buying a battery, like buying a toy! the traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type-AA.AAA, D etc.,.. in addition to the call out on the front of the package. simple clean typography supports the idea of simple but hold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.