To reach a younger demographic, a group of students designed a unique and vibrant tea packaging for twinings tea.
This team project involved rebranding the well established twinings tea. We wanted to branch out to a younger demographic and chose to create that appeal throungh humor. We were inspired by dry british humor, and created a set of characters from an existing line of teas from Twinings. The concept was to get into the head of each of the characters, and so the cylindrical container lifts off, giving you a quip printed on each tea bag.