Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy, or something you genuinely needed?

Now that you’re thinking about it, odds are, you bought it because the packaging design interested you. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive-looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.

This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It’s more than just putting your logo on a package. It draws attention, sends a message, and makes consumers feel a certain way.

Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these creative and unique packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.